Our aim was to develop an in-store music concept that reflected the brand's new look & feel. Complementing new products, store design and a brand refresh we were tasked with integrating music to effectively communicate to a younger audience.
Following a series of brand immersion workshops with key Wolford brand managers (CEO, CMO) we developed a musical concept which focused on communicating two brand values: effortless sophistication and true confidence. The sessions explored how Wolford enables women to feel comfortable in their own skin. Empowerment being the standout word.
The below outlines the elements of the concept:
We curated the concept out of 4 key ‘scenes’:
After client sign off we managed the installation of our playback system to over 300 stores in 10 markets. The music is updated by our in-house curators on a monthly basis and is still in action today!