ADE is the most significant date in electronic music’s calendar. A moment where artists, managers, fans sprawl across Amsterdam to discuss the industry and network. It embodies a key citizenM demographic. In order to leverage this moment we partnered with 22tracks' streaming platform to produce a set of engaging and relevant travel stories. All by using some of the hottest talent attending the festival: Detroit Swindle, Jennifer Cardini, Dauwd & Soul Clap.
Filmed and recorded on location at citizenM, the podcasts acted as an ADE travel guide for those coming & a selection of music to consume the go. The content was distributed throughout the owned citM channels, the in-room entertainment, and the 22tracks platforms.
Sold out throughout ADE - 100% booking rate throughout the festival.
The podcasts and travel guides had a total reach of over 100,000 impressions. The podcasts themselves had over 10,000 unique plays.