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ADE x 22 Tracks.

Client. ADE x 22tracks.

ADE is the most significant date in electronic music’s calendar. A moment where artists, managers, fans sprawl across Amsterdam to discuss the industry and network. It embodies a key citizenM demographic. In order to leverage this moment we partnered with 22tracks' streaming platform to produce a set of engaging and relevant travel stories. All by using some of the hottest talent attending the festival: Detroit Swindle, Jennifer Cardini, Dauwd & Soul Clap.

ADE x 22 Tracks.

Content.

Filmed and recorded on location at citizenM, the podcasts acted as an ADE travel guide for those coming & a selection of music to consume the go. The content was distributed throughout the owned citM channels, the in-room entertainment, and the 22tracks platforms.

Results.

Sold out throughout ADE - 100% booking rate throughout the festival.
The podcasts and travel guides had a total reach of over 100,000 impressions. The podcasts themselves had over 10,000 unique plays.

Flawlessly delivered and Soundscape delivered an impactful campaign during an over saturated period within our industry.
Vincent Reinders22 Tracks MD
Client

citizenM x 22 Tracks

Year

2016

Fields

industry activations + sponsorships

Sound design + curation

Creative strategy + intelligence

Industry activations + sponsorships

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