We were asked to write music for GSMA Mobile World Congress 2017 in Barcelona.
The GSMA represents the interests of mobile operators worldwide. They approached us to create a short sonic signature so they could use it along with their visual presentations throughout the conference. The GSMA are pioneers in the mobile industry and are forward thinkers in tech. Because of that, they required a tone that was chilled-out, modern, and ‘cool’ to align with their brand values which are authentic, member-focused and impactful.
We crafted an ident with all the above elements to support the GSMA brand that felt connected, modern, & innovative.
The client had a 2 day turnaround time, so we commissioned 6 pieces of music for selection and the producers shortlisted their favourite.
The license we provided covered several alternative mixes for other uses. We also provided stems for the project so they could fade different elements in and create their own mix.
GSMA were provided with alternative mixes, endings, stems.